Advertising

2 articles tagged with this topic

Retail Media Networks Reshape Advertising Budget Allocation

Retailers are monetizing their customer data and digital storefronts as advertising platforms, drawing budget away from traditional channels and reshaping the media landscape.

2 min read

Meta lifts 2026 capex to $115 billion as ad revenue tops estimates and Reality Labs loss widens

Meta Platforms raised its full-year capital spending guide by another $9 billion on Wednesday evening, betting that the federal moratorium's failure and a recovering ad market give it cover to keep building AI infrastructure at a record pace.

5 min read